Saturday, December 6, 2008

What Is M?

"M" is for Marketing!

Thought about it for a while - "M" could be Me, Money, Maserati, Mars or simply..... Marketing?

Why "M" for Marketing?

Marketing creates more economic value for business than any other activity, yet it is too often seen as a marginal activity, a support function and a tactical cost line. Through this blog, I want to inspire you to think differently - and to do great Marketing!

This blog is for everyone in business today. Whether you are a brand manager or product manager, communication specialist or market researcher, CMO or CEO, this blog is for you.

I am not a subject-matter expert of marketing. But I am an avid reader and follower of marketing trends and management theories. Through my own work experience in marketing arena - as a manager of strategy and business development- I can share with you what worked for me and what did not.

It is important to note that markets have changed, therefore, marketing is changing, and marketers need to change further if they are to achieve high performance.

Please free to comment on posts or email me your questions. Also if you think differently, please share your marketing experiences so that all readers benefit from discussions and conversations on this blog.

Read on!

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